Most expensive adwords - 'Loan consolidation' clear winner

Most expensive adwords - 'Loan consolidation' clear winner:


"The top 50 most expensive adwords
'Loan consolidation' ($69.16) currently owns them all

This is the list of the top 50 most expensive loan consolidations Google adwords as of September 11, 2006 (GMT+1) (according to wget, grep, sed & friends).

I found it rather amazing that the keywords loan consolidation for college, school, car etc. are much more expensive than, say... even private yachts, jets, luxury homes and so on!

Prices are shown in estimated average CPC (costs per click). Yes, just one tiny click from someone searching for these keywords is worth almost $70 to someone, apparently.
Adword Average CPC school loan consolidation $69.16
college loan consolidation $68.35
car insurance quotes $66.88
school consolidation $66.29
auto insurance quotes $65.90
college consolidation $64.04
student loan consolidation rates $60.14"