Article of the Dayَ

FKF Applied Research -- Most Engaging: "Most Engaging

The following ads emotionally engaged the brain. For all, the good came with bad - they induced anxiety along with attraction. Note that some of the 'popular' ads caused little brain engagement, and the Disney ad 'NFL Dreamers,' which caused the most activation on first showing, caused almost none when shown again a short time later.

Click on the logo or ad to see the full results."